There are over 22M marketing managers on LinkedIn, so you need to narrow down your search: Simply use the search filters on LinkedIn to search “marketing manager” (still following our example above). The key factor to pay attention to here is the people you’re connecting with - since your goal is to get quality leads.įor example, if your target customers are in-house marketing managers in financial services companies, they’re the people you need to be connecting with.Īnd finding them is easy. Consequently, the more engagement and leads you’ll get.Īnd building LinkedIn connections is as simple as: The more connections you have, the more people in your network who would be seeing your content. If you’re already engaging on LinkedIn, you know how this works already. Building “targeted” connections every day Post daily or at least three times per week.To build an audience of potential customers, you need to be doing two things at the same time:
But it’s not always easy to get this type of engagement.įor example, Dailius in the screenshot above has over 150,000 followers - and these followers are the reason he gets a lot of engagements per post.īuilding this type of audience takes time and effort.
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